There are a variety of ways anti-smoking campaigns use video advertisements to promote their message.
Song and Dance
This advertisement uses entertaining humor to grab your attention by using musical sarcasm to illustrate how ridiculous tobacco companies are with their attempts to cover-up the negative health consequences of smoking cigarettes.
Not Quitting is Harder
Some believe the most effective anti-smoking ads have real people, real stories, and negative emotions. These type of advertisements are supposed to make viewers relate to a smoking sufferer on a serious, emotional level. Many of these ads can be graphic like the one below.
Scientific Facts
Other anti-smoking ads make their point using a simple, direct, scientific message: smoking is very unhealthy.
Reverse Psychology
One of my favorite anti-smoking advertisements use a method of "reverse advertisement." Tobacco companies are notorious for their sexy advertisements that are intended to make smoking appear cool and attractive. This advertisement does a good job at targeting this approach.
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